Eran Group chose three product lines to start their direct-to-distributor model from the manufacturer. The Medinah Power brand supports the LED lighting fixture business. The Altitude brand represents ceiling fans with a focus on style. The Terraa brand is coming shortly, and its focus is landscape lighting.
Medinah Power's area lights appear small but are actually sized correctly to dissipate the less heat generated by today's more efficient LED chips. Replacing casting molds is expensive, but it reduces weight at the top of the pole and improves high wind tolerances.
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